Looking Back and Looking Forward by Ed McLaughlin
It’s hard to believe it is only three years since Shawn Cashmark and I started Predictive InSight. So much has happened in that tiny sliver of time. I find myself reminiscing more than I have ever done. Maybe it’s an…
The Challenge of Change
June 1, 2023 Ed McLaughlin If the science of evolution has proven anything, it’s not just the strong that survive but also those that best adjust to the changing environment. Adapting to changes, especially in the rapidly evolving office technology market,…
Predictive InSightOctober 22, 2025
Is Your Cloud Really a Cloud?
I have recently had the opportunity to witness some applications that were represented as "cloud delivered." On closer investigation, I noted that what was being portrayed as "Cloud" was, in fact, a shared server. I asked the question, Are your…
Predictive InSightAugust 22, 2025
Are you and your Accounts Aligned?
As an industry we are really very good at understanding the internal metrics that lead to a well-run business and thus profitability. But what about the customer and their metrics… what are the metrics for measuring our performance against the…
Predictive InSightJune 22, 2025
It’s Not About Data; It’s About Knowledge
Many people have asked me, “Does the industry need another DCA?”. My response is, “It depends on your expectations.” If you are interested only in collecting less-than-accurate meters and are willing to tolerate being knocked off the network 10 to…
Predictive InSightApril 22, 2025
Adjacency The New Buzz Word
The newest conversation taking front stage today is that if we expect to grow we must pursue adjacent business opportunities. Is this really the path to growth? I suspect the answer is more complicated than the question suggests. Regardless to…
Predictive InSightFebruary 22, 2025
Succeeding In A “Zero-Sum” World
I recall an educational meeting I attended early in my career. A respected professor from a prestigious University told us how fortunate we were to be part of an industry that was both recession-resistant, and locked into decades of growth.…
Predictive InSightJanuary 22, 2025















