The newest conversation taking front stage today is that if we expect to grow we must pursue adjacent business opportunities. Is this really the path to growth? I suspect theanswer is more complicated than the question suggests. Regardless to whom…
Category: News
Are you and your Accounts Aligned?
As an industry we are really very good at understanding the internal metrics that lead to a well-run business and thus profitability. But what about the customer and their metrics…what are the metrics for measuring our performance against the expectations…
Succeeding In A “Zero-Sum” World
I recall an educational meeting I attended early in my career. A respected professor from a prestigious University told us how fortunate we were to be part of an industry that was bothrecession-resistant, and locked into decades of growth. He…